Our clients
eMerite PROWEB – Web Analytics
Czech Railways
- implementation of web analytics tool Webtrekk
- setting “tailor-made” reports, consultations
- on-line ticket sales monitoring (conversions, sales, customer behavior)
- evaluation of the advertising campaigns effectiveness – attribution models, customer way through various marketing channels, campaign ROI
- identification of the e-shop weaknesses (visitors way to conversion)
- connection to CR internal systems and databases
Komerční banka
- implementation of web analytics tool Webtrekk for 15 websites
- regular consultation analysis of visitor behavior
- evaluation of the on-line forms effectiveness
- cooperation with media agencies managing KB Internet campaigns
Czech Airlines
- implementation of web analytics tool Adobe SiteCatalyst
- monitoring the effectiveness of on-line ticket sales (conversions, sales, customer behavior), identification of e-shop weaknesses, consultation
- evaluation of the advertising campaigns effectiveness
- connection to CA internal systems and databases
Czech Trade Promotion Agency / CzechTrade
- implementation of web analytics tool Webtrekk for 2 websites
- periodic consultation analysis of visitor behavior
- analysis of the availability of the site from search engines (SEO), identification of weaknesses
- analysis of the web accessibility and usability
he Statutory City České Budějovice
- implementation of web analytics tool Webtrekk for 5 websites
- regular consultation analysis of visitor behavior
- consultation of web accessibility and usability
Publishing house Portál.cz
- implementation of web analytics tool Webtrekk
- monitoring the effectiveness of on-line book sales (conversions, sales, customer behavior)
Czech Post Office (Česká pošta)
- implementation of freeware tool Google Analytics
- regular evaluation of the web effectiveness
Other clients
Czech Radio, E.ON, Emco, Home Credit, Czech president’s office, Kralovehradecky region, Spa Mariánské lázně, Prague 6, city of Vsetín, city of Žďár nad Sázavou, Ministry of Transportation, Ministry of Culture, Ministry of Industry and Trade, Ministry of the Environment, OREA Hotels, Roads and Motorway Directorate, Stavební spořitelna České spořitelny, Středočeský region, Government of the Czech Republic, etc.
eMerite SOCIO – Social Media Monitoring
Vodafone
- continuous monitoring with weekly and monthly evaluation of internet forum monitoring about Vodafone and competitors
- ad hoc analyses, such as discussions about virtual mobile operators
- identification and cooperation with influencers
Komerční banka
- continuous monitoring with ad hoc urgent reports
- complex monthly analysis of discussions about KB and competitive banks
- analysis of the impact of the case related to the refund of banking fees for credit accounts
- ad hoc analysis of current topics (data for crisis communication)
- interconnection with web analytics data, context evaluation
Danone
- continuous monitoring – detection of conflict themes for crisis communication
- complex monthly analysis of discussions
Mediana d.o.o. (Slovenia)
- complex analyses of Internet discussions about tires in the Czech Republic, Slovakia, Slovenia, Croatia and Romania
- evaluation of differences in the perception of brands and buying behavior across different countries
UNIQA insurance
- periodic complex analysis of the impact and content of internet discussions
L’Oréal, Nutricia (CZ/SK)
- identification of Opinion Leaders in on-line discussions in order to gain Brand Ambassadors
Other clients
Ahold, AAA AUTO (in CZ, SK and RU), Mountfield, Provident Financial (in CZ and SK), Tesco Stores (in CZ and SK), RWE, Allianz insurance company, Auto ESA, Charles University in Prague – Faculty of Social Sciences, Generali insurance company, HBO, Jan Becher – Karlovarská Becherovka, Intel, Japan Tobacco International, Johnson & Johnson, Kooperativa, Ministry of Internal Affairs, Ministry of Agriculture, Škoda Auto, Vitana, Walmark, etc.
